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Movies have been a highly lucrative but creatively destitute outlet for the 90-year-old toy and board game company. Retaliation is the sixth live-action feature to hail from Hasbro Films. It's up to the three Joes, General Colton, and their unlikely allies to save the day and the planet. Those aligned with Zartan help their leader, Cobra Commander (Luke Bracey and the voice of Robert Baker, replacing Joseph Gordon-Levitt), break out of a high security prison, while the fake President prepares to drop nuclear weapons on the entire world. Colton is uniquely prepared for such a situation his kitchen cupboards and drawers open to reveal a vast arsenal of weapons. Roadblock leads the gang to his best idea: retired General Joe Colton (Bruce Willis), the decorated namesake of the unit. Then, they secretly set up shop in an abandoned rec center in Roadblock's tough urban hometown, where they try to determine whether they have any living allies to turn to. The three surviving Joes put their backs together and climb out of the well that has saved their lives. A surprise attack on the Joes is part of the plan and wipes out all but three soldiers: Roadblock, Lady Jaye (Adrianne Palicki), and Flint (D.J. While publically preaching nuclear disarmament, Zartan really wants to use force to combat the world. In fact, the real president (also Pryce) is in captivity while baddie Zartan (Arnold Vosloo) convincingly stands in for him. President (Jonathan Pryce) blames them for the assassination of Pakistan's president. The Joes' status as patriotic military heroes takes a hit when the unnamed U.S.
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Joes and is close personal friends with Roadblock (Johnson). His Duke leads a unit of the loyal, dutiful G.I. While this unwanted yet inevitable sequel probably still can't be considered a commercial success, worldwide returns make it impossible to call it a flop.Īlthough heavily marketed, Channing Tatum's return amounts to little more than a cameo. Their apparent lack of discernment, love of 3D, and inability to resist an established brand helped Retaliation gross $250 M in international markets, two-thirds of the film's overall gross and a steep increase over its predecessor's $152 M foreign haul. Alas, overseas audiences continue to be an invaluable aid to Hollywood's film industry.
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North American critics and moviegoers appeared to be as unimpressed, maybe even slightly more so, than they were by the original movie. The leap to 3D was cited as the reason the film was dubiously delayed nine months from its scheduled June theatrical release to the less competitive end of March.Īll those changes do not seem to have had the intended effect domestically, where Retaliation grossed $122.5 million, a soft sum even by March standards that was $7.5 M beneath the film's reported production budget. And, of course, this, being a pricey 2013 movie, is in 3D, albeit the conversion kind that has largely extinguished any excitement Avatar brought to that cyclical fad of an evolving format. Chu and Zombieland scribes Rhett Reese and Paul Wernick.
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Also joining the fray: Step Up sequel director and Justin Bieber documentarian Jon M. Noted franchise reviver Dwayne Johnson has been brought in to breathe new life. Most of the cast and crew have been overhauled for G.I. Given the 2009 film's tepid reception, the producers figured they could take their time and mix things up in an effort to get this back on track as the action tentpole franchise as which 1980s toy lines are now supposed to live on. Joe: The Rise of Cobra wasn't the Transformers-sized hit as which it was envisioned, but it made enough money globally for Hasbro and Paramount to attempt a sequel.